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Scrappy Marketing Strategies that Benefit Any Organization

By Sarah Montoya I am not a product developer, nor do I work in tech. Even so, Femgineer’s scrappy marketing class taught as one of the classes in Femgineer’s Lean Product Development course, caught my...

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Metrics That Matter

By Sarah Montoya In my personal time I am on facebook, pinterest, and instagram way more than is necessary for any human. I also have a blog that I enjoy stalking my statistics for regularly. I even...

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What Software Engineers Need to Know About Cookie Tracking Scripts

Whether you have an interest in Google Analytics and internet advertising, or your boss or coworkers do, as a coder you’ll likely at some point need to install a cookie tracking script. Developers...

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Get to Know Marketing Instructor: Lyndi Thompson

Lyndi Thompson leverages technology to create a bridge between great ideas and great people. Technology startups look to her to guide them from idea to action. Entrepreneurs trust her to take on...

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Getting Your Product Hunted Like a Pro

By Poornima Vijayashanker Back in 2007 I was working on my first startup, Mint.com, and in our efforts to be scrappy we explored a variety of marketing platforms to acquire our first set of users. A...

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Don’t Abandon a Marketing Channel Too Soon—Refine Your Message First

By Poornima Vijayashanker This post is based on my latest book: How to Transform Your Ideas into Software Products Too often when a marketing channel doesn’t immediately produce the results we’re...

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How to Build a Community of Evangelists for Your Software Product

By Poornima Vijayashanker We all want customers to crave the products we build. Next, we want them to spread the word, because WOM (word-of-mouth) marketing is THE strongest and most authentic for your...

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Just Because You Aren’t A Marketer Doesn’t Mean You Can Neglect Marketing

This lesson is part of Femgineer’s Grow It Introductory Series.  Let’s talk about the F-word. You’ve been called it more times than you can count. You own it. You’ve fought for it. You wear it on your...

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How To Avoid Overspending On Marketing Your Product

This lesson is part of Femgineer’s Grow It Introductory Series.  Founders are notorious for one thing. (And it’s not entirely their fault.) It’s now easier than ever to overspend. Especially on...

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How To Quickly Spot And Move On From Defunct Marketing Channels

This lesson is part of Femgineer’s Grow It Introductory Series.  Let’s face it, all of us are bound to make this mistake at some point in time: investing in too many marketing channels! Sometimes we do...

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Scrappy Marketing Strategies that Benefit Any Organization

By Sarah Montoya I am not a product developer, nor do I work in tech. Even so, Femgineer’s scrappy marketing class taught as one of the classes in Femgineer’s Lean Product Development course, caught my...

View Article

Metrics That Matter

By Sarah Montoya In my personal time I am on facebook, pinterest, and instagram way more than is necessary for any human. I also have a blog that I enjoy stalking my statistics for regularly. I even...

View Article

What Software Engineers Need to Know About Cookie Tracking Scripts

Whether you have an interest in Google Analytics and internet advertising, or your boss or coworkers do, as a coder you’ll likely at some point need to install a cookie tracking script. Developers...

View Article


Get to Know Marketing Instructor: Lyndi Thompson

Lyndi Thompson leverages technology to create a bridge between great ideas and great people. Technology startups look to her to guide them from idea to action. Entrepreneurs trust her to take on...

View Article

ProductHunt: Getting Your Product Hunted Like a Pro

By Poornima Vijayashanker Back in 2007 I was working on my first startup, Mint.com, and in our efforts to be scrappy we explored a variety of marketing platforms to acquire our first set of users. A...

View Article


Don’t Abandon a Marketing Channel Too Soon—Refine Your Message First

By Poornima Vijayashanker This post is based on my latest book: How to Transform Your Ideas into Software Products Too often when a marketing channel doesn’t immediately produce the results we’re...

View Article

How to Build a Community of Evangelists for Your Software Product

“How to Build a Community of Evangelists for Your Software Product” Interview with Ryan Hoover and Erik Torenmberg, co-founders at Product Hunt By Poornima Vijayashanker We all want customers to crave...

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Just Because You Aren’t A Marketer Doesn’t Mean You Can Neglect Marketing

This lesson is part of Femgineer’s Grow It Introductory Series.  Let’s talk about the F-word. You’ve been called it more times than you can count. You own it. You’ve fought for it. You wear it on your...

View Article

How To Avoid Overspending On Marketing Your Product

This lesson is part of Femgineer’s Grow It Introductory Series.  Founders are notorious for one thing. (And it’s not entirely their fault.) It’s now easier than ever to overspend. Especially on...

View Article

How To Quickly Spot And Move On From Bad Marketing Channels

This lesson on Bad Marketing Channels is part of Femgineer’s Grow It Introductory Series.  Let’s face it, all of us are bound to make this mistake at some point in time: investing in too many marketing...

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