Scrappy Marketing Strategies that Benefit Any Organization
By Sarah Montoya I am not a product developer, nor do I work in tech. Even so, Femgineer’s scrappy marketing class taught as one of the classes in Femgineer’s Lean Product Development course, caught my...
View ArticleMetrics That Matter
By Sarah Montoya In my personal time I am on facebook, pinterest, and instagram way more than is necessary for any human. I also have a blog that I enjoy stalking my statistics for regularly. I even...
View ArticleWhat Software Engineers Need to Know About Cookie Tracking Scripts
Whether you have an interest in Google Analytics and internet advertising, or your boss or coworkers do, as a coder you’ll likely at some point need to install a cookie tracking script. Developers...
View ArticleGet to Know Marketing Instructor: Lyndi Thompson
Lyndi Thompson leverages technology to create a bridge between great ideas and great people. Technology startups look to her to guide them from idea to action. Entrepreneurs trust her to take on...
View ArticleGetting Your Product Hunted Like a Pro
By Poornima Vijayashanker Back in 2007 I was working on my first startup, Mint.com, and in our efforts to be scrappy we explored a variety of marketing platforms to acquire our first set of users. A...
View ArticleDon’t Abandon a Marketing Channel Too Soon—Refine Your Message First
By Poornima Vijayashanker This post is based on my latest book: How to Transform Your Ideas into Software Products Too often when a marketing channel doesn’t immediately produce the results we’re...
View ArticleHow to Build a Community of Evangelists for Your Software Product
By Poornima Vijayashanker We all want customers to crave the products we build. Next, we want them to spread the word, because WOM (word-of-mouth) marketing is THE strongest and most authentic for your...
View ArticleJust Because You Aren’t A Marketer Doesn’t Mean You Can Neglect Marketing
This lesson is part of Femgineer’s Grow It Introductory Series. Let’s talk about the F-word. You’ve been called it more times than you can count. You own it. You’ve fought for it. You wear it on your...
View ArticleHow To Avoid Overspending On Marketing Your Product
This lesson is part of Femgineer’s Grow It Introductory Series. Founders are notorious for one thing. (And it’s not entirely their fault.) It’s now easier than ever to overspend. Especially on...
View ArticleHow To Quickly Spot And Move On From Defunct Marketing Channels
This lesson is part of Femgineer’s Grow It Introductory Series. Let’s face it, all of us are bound to make this mistake at some point in time: investing in too many marketing channels! Sometimes we do...
View ArticleScrappy Marketing Strategies that Benefit Any Organization
By Sarah Montoya I am not a product developer, nor do I work in tech. Even so, Femgineer’s scrappy marketing class taught as one of the classes in Femgineer’s Lean Product Development course, caught my...
View ArticleMetrics That Matter
By Sarah Montoya In my personal time I am on facebook, pinterest, and instagram way more than is necessary for any human. I also have a blog that I enjoy stalking my statistics for regularly. I even...
View ArticleWhat Software Engineers Need to Know About Cookie Tracking Scripts
Whether you have an interest in Google Analytics and internet advertising, or your boss or coworkers do, as a coder you’ll likely at some point need to install a cookie tracking script. Developers...
View ArticleGet to Know Marketing Instructor: Lyndi Thompson
Lyndi Thompson leverages technology to create a bridge between great ideas and great people. Technology startups look to her to guide them from idea to action. Entrepreneurs trust her to take on...
View ArticleProductHunt: Getting Your Product Hunted Like a Pro
By Poornima Vijayashanker Back in 2007 I was working on my first startup, Mint.com, and in our efforts to be scrappy we explored a variety of marketing platforms to acquire our first set of users. A...
View ArticleDon’t Abandon a Marketing Channel Too Soon—Refine Your Message First
By Poornima Vijayashanker This post is based on my latest book: How to Transform Your Ideas into Software Products Too often when a marketing channel doesn’t immediately produce the results we’re...
View ArticleHow to Build a Community of Evangelists for Your Software Product
“How to Build a Community of Evangelists for Your Software Product” Interview with Ryan Hoover and Erik Torenmberg, co-founders at Product Hunt By Poornima Vijayashanker We all want customers to crave...
View ArticleJust Because You Aren’t A Marketer Doesn’t Mean You Can Neglect Marketing
This lesson is part of Femgineer’s Grow It Introductory Series. Let’s talk about the F-word. You’ve been called it more times than you can count. You own it. You’ve fought for it. You wear it on your...
View ArticleHow To Avoid Overspending On Marketing Your Product
This lesson is part of Femgineer’s Grow It Introductory Series. Founders are notorious for one thing. (And it’s not entirely their fault.) It’s now easier than ever to overspend. Especially on...
View ArticleHow To Quickly Spot And Move On From Bad Marketing Channels
This lesson on Bad Marketing Channels is part of Femgineer’s Grow It Introductory Series. Let’s face it, all of us are bound to make this mistake at some point in time: investing in too many marketing...
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